Beat Global Heat

Designing the Backyard Festival Campaign

June 10, 2008 - 7:00pm

When Jeff came to us with the idea of the Backyard Festival we were immediately keen to take the project on. What a cool concept to have a music festival—which we associate with large venues—in backyards across the nation. It seemed like the perfect opportunity to come up with an unusual campaign that would intrigue people of all backgrounds and musical taste. The goal of the campaign, to pressure elected officials into implementing carbon taxes in Canada, was also one we felt was worthwhile and timely.